Mission and vision

The coffeeshop as a grand café

Our philosophy

The Grass Company wants the stigma removed from cannabis consumption. We do this by offering top products and a total coffee shop concept.

According to sociologist and emeritus professor of environmental science Egbert Tellegen the Dutch coffee shop is one of the main Dutch social innovations of the last half century (Mets & Schilt, 2008).

This view we endorse and that is why we attach great value to the regular catering section of our coffee shop. In our view, a coffee shop is all about coming in contact with other people. It does not matter whether you’re the President of the United States, lawyer, janitor, judge, construction worker, or work as an administrator. At our shops, everybody is equal. Our coffee shops bring people together, and we will continue to do this until eternity.

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